头豹词条报告系列：毛孩子营养革命：宠物营养品赛道功能细分与国牌崛起的双轮驱动

Investment Rating - The report rates the pet nutrition industry as a high-growth sector with a compound annual growth rate (CAGR) of 28.3% from 2020 to 2024, expected to continue growing at a CAGR of 14.21% from 2025 to 2029 [5][41]. Core Insights - The pet nutrition industry is experiencing rapid growth driven by increasing pet ownership, changing consumer attitudes towards pet care, and a shift towards premium, functional products. The market size is projected to grow from 31 billion RMB in 2020 to 84 billion RMB in 2024, and further to 164.7 billion RMB by 2029 [5][41]. - The industry is characterized by product functionalization and segmentation, the rise of domestic brands, and diversified sales channels, particularly online [5][10][13]. Summary by Sections Industry Definition - The pet nutrition industry focuses on developing and selling nutritional supplements tailored to pets' various life stages and physiological needs, including products like pastes, fish oil, probiotics, and vitamins [6]. Industry Characteristics - The industry is moving from basic nutrition to functional and segmented products, with a strong preference for gastrointestinal and immune-boosting products [11]. - Domestic brands have gained significant market share, accounting for 61% of the market by 2024, surpassing foreign brands [12]. - Sales channels have diversified, with e-commerce platforms dominating, accounting for 50% of sales [13]. Development History - The industry has evolved through three stages: initial awareness (2001-2010), rapid growth (2011-2020), and maturity with diversification (2021-present) [14][16]. Industry Chain Analysis - The industry chain consists of upstream raw material suppliers, midstream brand manufacturers, and downstream sales channels [17]. - Upstream suppliers are increasingly focusing on quality and innovation in response to consumer demands for safety and transparency [23][24]. Market Dynamics - The pet nutrition market reached 84 billion RMB in 2024, with a CAGR of 28.3% from 2020 to 2024, indicating strong demand [19][37]. - The leading brand, RedDog, dominates the market with significant sales in key segments, reflecting a concentrated competitive landscape [21][40][56]. Future Growth Trends - The market is expected to grow to 185.9 billion RMB by 2030, with a CAGR of 13.9% from 2025 to 2030, driven by consumer demand for high-quality, functional products [47][49]. - The pet paste market is projected to reach 50.7 billion RMB by 2030, with significant growth in specific categories like hairball pastes and fish oil [45][49].