餐饮行业“漂亮饭”研究报告2025

Investment Rating - The report does not explicitly provide an investment rating for the "Beautiful Meal" industry Core Insights - The "Beautiful Meal" trend has gained significant attention on social media platforms, with over 3.64 billion views on Douyin and 620 million views on Xiaohongshu as of November 2025, indicating a strong market presence [3][17][19] - The rise of "Beautiful Meal" is driven by factors such as the emotional and social value sought by younger consumers, a shift in restaurant strategies towards quality and atmosphere, and the increasing influence of social media on dining decisions [3][24][30][41] - The average consumer spending on "Beautiful Meal" brands is relatively affordable, with 59.3% of brands priced between 100-150 yuan, and 37% priced below 100 yuan [3][51] Summary by Sections 1. Market Overview - The "Beautiful Meal" market is experiencing rising popularity, covering various cuisines including Western, Asian, and local dishes [5][6] - Traditional fine dining and new-style restaurants are shaping the "Beautiful Meal" trend, with a focus on aesthetic presentation and consumer experience [11][12] 2. Development Characteristics - "Beautiful Meal" brands emphasize aesthetic principles in product design and store layout, favoring locations in first-tier and new first-tier cities [52][53] - Common features among "Beautiful Meal" brands include high-quality ingredients, immersive dining environments, and a focus on social media engagement for brand promotion [55][56] 3. Future Outlook - The "Beautiful Meal" trend is expected to continue, supported by quality-driven strategies and aesthetic-driven dining experiences [5][20] - The increasing sophistication of the dining supply chain and the role of social media in consumer decision-making are likely to further enhance the growth of this sector [33][41]