2025年中国便利店行业市场研究报告

Investment Rating - The report rates the convenience store industry in China as having strong growth potential, with a projected market sales revenue of 1.2 trillion RMB by 2024, reflecting a compound annual growth rate of approximately 10% [23][24]. Core Insights - The convenience store industry in China has rapidly expanded due to urbanization and changing consumer lifestyles, emphasizing convenience and immediate shopping needs [12][28]. - The market is characterized by a mix of large chain stores and smaller regional players, with major brands like FamilyMart, Lawson, and 7-11 dominating over 50% of the market share [55][56]. - The industry is undergoing a digital transformation, with the adoption of new technologies such as smart payment systems and data analytics to enhance operational efficiency and customer experience [33][34]. Summary by Sections 1. Industry Overview - Convenience stores are defined as retail outlets that provide essential goods and services in close proximity to consumers, typically operating long hours or 24/7 [4][5]. - The industry has evolved to include various types of stores, such as chain stores, community stores, unmanned stores, and specialty stores, catering to diverse consumer needs [7][10]. 2. Market Size and Growth Analysis - As of the end of 2024, the total number of convenience store outlets in China is expected to exceed 150,000, indicating significant market demand [18]. - The market sales revenue is projected to reach 1.2 trillion RMB in 2024, driven by increased consumer demand for convenience and diverse product offerings [23][24]. - The growth is supported by urbanization, rising disposable incomes, and technological advancements that enhance shopping experiences [28]. 3. Consumer Behavior and Demand Analysis - The primary consumer demographic for convenience stores includes young adults aged 18 to 40, with a balanced gender ratio [39]. - Consumers prefer quick and convenient shopping experiences, often purchasing ready-to-eat foods and beverages [43][44]. - There is a growing demand for healthy and organic products, reflecting a shift in consumer preferences towards health-conscious choices [51]. 4. Competitive Landscape and Major Players - The convenience store market is dominated by major brands like FamilyMart, Lawson, and 7-11, which leverage their scale and brand recognition to maintain market share [55][56]. - New entrants, including internet companies and capital-driven businesses, are increasing competition by introducing innovative business models and technologies [57][60]. - Regional and independent convenience stores face challenges in supply chain management and brand recognition, necessitating differentiation strategies to compete effectively [63][64].