2025跨境电商出海国别指南

Core Insights - The report highlights the projected growth of e-commerce sales in Europe, expected to surpass €565 billion by 2029, with a compound annual growth rate (CAGR) of 6.4% from 2024 to 2029 [35][32][29] - PayPal is identified as a leading digital payment brand in the UK, with an 82% brand awareness among consumers, indicating its strong market position [55][109][110] - The purchasing power of Europeans is projected to increase to €18,768 in 2024, reflecting a positive economic outlook for consumer spending [20][18] Economic Projections - The GDP of selected European countries is forecasted to reach €25,644 billion in 2024 and €26,987 billion in 2025, indicating steady economic growth [12][14] - The report anticipates a significant increase in consumer sentiment in the UK, with a noted improvement in economic conditions [24] E-commerce Trends - The report indicates that cross-border e-commerce is gaining traction, with 68.5% of consumers expressing interest in purchasing from international retailers [38][36] - Social media platforms are becoming increasingly important for brand discovery, with Facebook and TikTok leading in consumer engagement [48][49] Payment Preferences - PayPal remains the most preferred payment method among UK consumers, with 39% of users favoring it over other options like Klarna and Apple Pay [54][109] - The report notes that 66% of consumers prioritize security when choosing an online payment method, highlighting the importance of trust in digital transactions [51][60] Consumer Behavior - A significant portion of consumers (73%) indicate that comfort is a key factor influencing their purchasing decisions, particularly in the clothing sector [74][73] - The report also emphasizes the growing influence of social media and influencers on consumer purchasing behavior, with 50% of respondents acknowledging their impact [89][93]