国潮鞋转售行业市场研究报告

Investment Rating - The report does not explicitly state an investment rating for the sneaker resale industry Core Insights - The sneaker resale market in China has rapidly evolved, driven by the increasing popularity of sneaker culture among younger consumers, with a market size exceeding hundreds of billions of RMB and an annual growth rate of over 30% [16][19][36] - The market is characterized by a diverse range of products, including limited edition sneakers, collaborative designs, and classic reissues, catering to various consumer preferences [5][6][14] - The industry ecosystem includes manufacturers, retailers, resale platforms, authentication agencies, and logistics providers, creating a comprehensive and specialized market structure [7][13] Industry Overview - The sneaker resale industry is defined as the act of consumers reselling limited edition or collectible sneakers through various channels, reflecting a blend of cultural significance and investment potential [4] - The market has seen a shift from informal community transactions to professional resale platforms, particularly after 2015, with the introduction of blockchain technology enhancing transparency and trust [14][15] Market Demand Analysis - The primary consumer demographic for sneaker resale is young individuals aged 18 to 35, with a notable increase in female participation [24][25] - Motivations for purchasing sneakers include investment potential, personal expression, social needs, and practical use, with limited edition releases driving demand [26][28] - Online channels dominate the market, with specialized resale platforms providing a secure and efficient trading environment, while offline community interactions remain significant [32][34] Competitive Landscape - Major players in the sneaker resale market include platforms like Dewu, Poizon App, and Xianyu, each with unique strengths that contribute to market growth [46][47] - International brands maintain a competitive edge in design and influence, while local brands are rapidly gaining ground by aligning with consumer preferences and cultural trends [48][49] Future Development Trends - The sneaker resale market is expected to become more professional, digital, and regulated, with blockchain technology enhancing transaction security and transparency [75] - Market segmentation will become more refined, catering to diverse consumer needs across different demographics [75] - The globalization of sneaker culture will facilitate cross-border e-commerce and collaboration between international and local brands [75]