野村：2026年食品饮料策略 - 继续找寻细分高成长赛道和渠道

Investment Rating - The report suggests a focus on individual stocks rather than the overall industry, indicating potential for high individual stock appreciation despite overall industry pressure [2][3]. Core Insights - Consumer confidence is gradually recovering, with strong growth in consumer-close channels such as convenience stores and membership stores, which saw a year-on-year increase of 4.9% [1][9]. - The food and beverage sector is currently undervalued, with cost stability expected to support corporate profitability as raw material costs are anticipated to remain flat or decrease next year [1][2]. - The alcoholic beverage segment is under pressure, particularly the baijiu industry, which is facing clearing and restrictions, while beer remains stable and the competition in yellow wine is changing significantly [1][6]. Summary by Sections B2B and B2C Business - B2B business in new retail channels and restaurant recovery is relatively weak, but significant changes are observed in C-end offline channels [4]. - C-end consumer confidence is gradually recovering, with stronger growth dynamics in consumer-close channels [4]. Industry Performance - The demand for alcoholic beverages is under pressure, with baijiu production declining and prices in a downward trend, although recent company price control has led to a rebound [5][6]. - The snack sector is experiencing rapid growth, while baking and cooked food operations are under pressure. Brands like Wancheng and Weilong are responsive to channel changes, leading to sustained growth [5][6]. Consumer Confidence and Economic Impact - The consumer confidence index has steadily improved, rising from 87.5 to 89.4 from January to October 2025, indicating a positive trend in consumer spending [12]. - Despite overall industry pressures, there are many growth opportunities in specific segments such as pre-processed foods and snacks, with products like electrolyte water and sugar-free tea continuing to grow rapidly [13]. Valuation and Investment Recommendations - The valuation of food and beverage companies is currently at historical lows, with many companies offering attractive dividend yields, such as Chongqing Beer exceeding 3% [15][16]. - The report recommends focusing on leading brands in specific segments, including top brands like Dongpeng Beverage and Nongfu Spring, as well as snack brands like Wancheng Group and Yanjinpuzi, and pre-processed food companies like Sanquan Foods and Anjui Foods [16].