2025年11月处方药销售全景洞察：数据驱动，精准破局

Group 1 - The report focuses on advanced data collection technologies to ensure the authenticity, timeliness, and comprehensiveness of sales information, aiming to extract valuable industry trends and consumer insights from vast data for stakeholders in the pharmaceutical industry [4][5] - The data covers over 135,000 pharmacies nationwide, creating a large sample database that represents various regions, types, and scales of pharmacies, providing a broad basis for analysis [4] - The report analyzes data from over 14 million prescription drug purchase orders, reflecting market dynamics and consumer demand [4] Group 2 - From January to November 2025, the order volume of prescription drugs in offline pharmacies showed a fluctuating upward trend, with the order index reaching 23.7 in November, indicating a strong growth momentum [5][14] - There are significant regional differences in order distribution, with provinces like Guangdong, Sichuan, and Shandong leading in order volume, while western provinces like Tibet and Qinghai have much lower shares, reflecting disparities in drug demand and healthcare resource allocation [5][20] Group 3 - In November 2025, the proportion of consumers aged 56 and above purchasing both Western and traditional Chinese medicine slightly increased, with female consumers also showing a slight rise [6][29] - The peak purchasing times for Western medicine are around 10 AM and 7 PM, while for traditional Chinese medicine, it peaks around 11 AM, indicating higher daytime purchasing activity [34] Group 4 - The report highlights that the proportion of consumers purchasing Western medicine for influenza significantly increased, particularly among the under-18 demographic, while traditional Chinese medicine consumers primarily presented with Yin deficiency syndromes [6][39] - The report identifies a rising trend in the use of specific Western medicines such as Oseltamivir and Amlodipine, with regional variations in popular products across provinces [7][20] Group 5 - The analysis of prescription drug consumers reveals that the proportion of consumers aged 56 and above has increased for both Western and traditional Chinese medicines, indicating a growing demand among older demographics [29][46] - The report provides insights into the disease patterns among different age groups, with influenza being the most prevalent among younger consumers, while chronic conditions like hypertension and diabetes are more common in older age groups [39][46] Group 6 - The report indicates that the disease composition among prescription drug consumers varies significantly by province and changes over time, with influenza and acute respiratory infections being common in regions like Chongqing and Guizhou, while hypertension is more prevalent in Sichuan [50][54] - The analysis of traditional Chinese medicine consumers shows that the most common syndromes include Yin deficiency and blood deficiency, reflecting diverse health concerns among consumers [57][71]