2025年中国车载语音行业概览：AI+车载语音重塑人车交互新体验（精华版）

Investment Rating - The report indicates a positive outlook for the in-vehicle voice industry in China, with a projected compound annual growth rate (CAGR) of 26.9% from 2025 to 2030, suggesting strong investment potential [5][28]. Core Insights - The Chinese in-vehicle voice industry is currently undergoing a significant transformation driven by AI large models, with major companies like iFlytek, Baidu, and Huawei leading the development of lightweight models for automotive applications [2]. - The penetration rate of voice control in passenger vehicles is steadily increasing, expected to rise from 73.4% in 2022 to 83.6% in 2024, indicating a shift from high-end to standard configurations across all price segments [3][24]. - The competitive landscape of the in-vehicle voice industry is highly concentrated, with the top five companies holding a market share of 86.7%, highlighting the dominance of key players [5]. Summary by Sections Industry Overview - The in-vehicle voice system integrates voice as the primary interaction method, allowing drivers and passengers to control vehicle functions and access information without manual operation, enhancing driving safety and cabin intelligence [7]. Current Trends - The in-vehicle voice systems are evolving from basic command execution to cognitive interaction, with a focus on personalized and emotional services [2][11]. - The hybrid voice system has become the mainstream solution, balancing the advantages of embedded and cloud-based systems, thus improving response speed and recognition accuracy [8]. Market Dynamics - The market size for in-vehicle voice systems in China is projected to grow from CNY 3.946 billion in 2025 to CNY 12.994 billion in 2030, driven by the ongoing electrification and intelligence of vehicles [28]. - The rapid growth of the passenger vehicle market, alongside increasing consumer demand for intelligent interaction experiences, is propelling the expansion of voice control systems [31][32]. Competitive Landscape - Major suppliers are actively developing AI large models, with different focuses: smart voice technology companies are optimizing model functions, internet tech firms are integrating voice with content services, and automakers are creating proprietary models linked to vehicle control systems [4][26]. Consumer Preferences - There is a notable increase in consumer preference for voice interaction features, which significantly influences purchasing decisions, prompting manufacturers to standardize and upgrade voice systems [35][40]. - The demand for seamless, intelligent, and personalized interaction experiences is driving the evolution of in-vehicle voice systems, with a focus on enhancing dialogue naturalness and functionality [41].