2025年中国宠物医疗行业系列洞察报告（一）：新瑞鹏“千店计划”启幕，宠物医疗连锁化浪潮下，行业将走向何方？

Investment Rating - The report does not explicitly provide an investment rating for the pet healthcare industry in China. Core Insights - The pet healthcare industry in China is experiencing rapid growth, with a significant increase in the number of pet hospitals and a shift towards chain operations. The report highlights the launch of New Ruipeng's "Thousand-Store Initiative" as a pivotal moment in this transformation [1][5][24]. Summary by Sections Industry Overview - The report focuses on the pet hospital industry in China, analyzing its layout, treatment volume, and business models to understand the current development status and market size [3][4]. Market Growth and Structure - As of 2024, there are 22,320 registered animal treatment institutions in mainland China, marking a 10% increase from 2023, with a compound annual growth rate (CAGR) of 8.7% from 2020 to 2024. Single hospitals still dominate the market, accounting for 78.9% of the total, while chain institutions represent 21.1% [5][8]. - The distribution of pet hospitals is uneven, with Guangdong leading at 2,408 hospitals, followed by Jiangsu with 2,218. First-tier and new first-tier cities account for 36.3% of the total number of pet hospitals [8] . Treatment Types and Consumer Satisfaction - In 2023-2024, the treatment for pet dogs is primarily focused on medical care, increasing from 47.6% to 49.0%. For cats, the immunization rate is between 39.8% and 40.5%, with nearly 36% for medical treatment, indicating a diverse medical demand [14]. - Consumer satisfaction regarding treatment services fluctuated, with satisfaction rates dropping from 70.8% in 2023 to 66.2% in 2024. The main dissatisfaction stems from high prices and lack of transparency, with 50.7% and 53.5% of consumers citing these issues in 2023 and 2024, respectively [14][19]. Financial Performance and Market Dynamics - The market shows a complex landscape, with no significant overall growth in monthly revenue, but changes in revenue structure. The proportion of institutions with monthly revenue below 100,000 yuan has slightly increased, while the average customer price has seen a slight rise in 2024 [21]. - Profit margins have generally declined, with a 5% decrease in 2024 compared to the previous year, indicating increased competition and the need for cost control and service quality improvement [21][19]. Competitive Landscape - The report identifies a competitive landscape dominated by three major players: New Ruipeng, Ruipai, and Ruichen, which have established a "three-strong" competitive structure. These companies focus on service quality and operational efficiency rather than merely expanding the number of stores [24][30]. - The report emphasizes the need for continuous innovation and enhancement of competitive capabilities among pet healthcare chains to adapt to market changes and meet evolving consumer demands [30]. Financing Environment - The pet industry has seen fluctuations in private equity and venture capital financing, with a peak of 82 events in 2021, followed by a sharp decline to 29 events in 2024. This indicates a cautious investment climate as the industry transitions into a new phase of quality improvement [28][30]. Future Trends - The report suggests that the future of the pet healthcare industry will focus on specialization and digitalization, with leading chain hospitals optimizing resources and exploring lower-tier markets to drive growth [31].