云南省2025旅居产业十五五发展展望蓝皮书

Industry Overview - The travel and residence industry in Yunnan is projected to reach 6 million visitors by 2025, driven by a series of supportive policies and strategic initiatives[29] - The industry is characterized by a diverse range of offerings, including wellness tourism, cultural experiences, and eco-agriculture, with a focus on integrating local resources[11] Strategic Positioning - Yunnan aims to become an international travel destination for South Asia and Southeast Asia, leveraging its unique geographical advantages and cultural richness[37] - The province is positioned as a new highland for travel consumption within the national unified market, promoting lifestyle products and enhancing economic value[40] Development Advantages - Yunnan boasts a unique ecological climate, with an average annual temperature of 15-20°C, making it an attractive year-round destination for travelers seeking to escape extreme weather[53] - The province's cross-border location facilitates international tourism, with significant growth in visitor numbers from Southeast Asia, including a 49% increase in foreign visitors in 2025[39] Implementation Pathways - The development strategy includes establishing 100 high-quality travel demonstration projects by 2027, focusing on rural and urban integration[32] - A digital transformation initiative aims to create a "smart travel" platform, enhancing service delivery through AI and big data analytics[43] Economic Impact - The real estate market in Yunnan has seen a 33.5% increase in out-of-province buyers, indicating a strong correlation between the travel industry and local housing demand[41] - The travel and residence sector is expected to significantly contribute to local economic growth, with plans to develop 3000 travel villages to stimulate rural economies[29]