2026-01-08 07:49Investment Rating - The report indicates a strong growth trend and significant structural changes in the toothpaste category on social media in China for 2025, suggesting a positive investment outlook for the industry. Core Insights - The core driving forces behind social media heat include celebrity endorsements and consumer feedback, with a notable increase in social media volume and interaction rates for toothpaste products, particularly driven by marketing events featuring popular celebrities [3][5][12]. Summary by Sections 1. Research Background - The report aims to analyze the social media trends and consumer feedback for toothpaste products in 2025, reflecting the increasing awareness of oral health and the shift towards professional and personalized needs in the market [6][7]. 2. Overall Heat Trend Analysis - The social media volume for toothpaste peaked in August 2025, with over 1.45 million discussions, primarily driven by major celebrity endorsement events [12][25]. - Interaction volume reached its highest in September 2025, exceeding 21.31 million interactions, largely due to a single event featuring a top celebrity [15][25]. 3. Peak Heat Analysis - Key peaks in social media heat for toothpaste occurred in May, August, and September 2025, driven by celebrity endorsement activities [23][25]. - Celebrity endorsements are identified as the primary driver of heat peaks, effectively leveraging the fan economy to boost brand visibility and interaction [24][25]. 4. Consumer Feedback Analysis - The emotional sentiment analysis shows that neutral sentiment dominates (82.2%), followed by positive sentiment (16.1%), indicating that most discussions are informational rather than emotionally charged [33][36]. - Consumers are increasingly focused on product efficacy and ingredient safety, with a notable rise in discussions around specific ingredients like Sodium Lauryl Sulfate (SLS) [38][39]. 5. Conclusion and Recommendations - The report concludes that the toothpaste category's social media landscape in 2025 is characterized by marketing-driven heat and a focus on efficacy and safety to win consumer trust [43]. - Recommendations for brands include adopting a combination strategy of celebrity endorsements and content development, embracing ingredient transparency, and focusing on niche markets to build competitive advantages [45].