2025全球电子商务手册：transcosmos

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The global e-commerce market continues to grow but at a stabilizing rate, with emerging markets (India, Southeast Asia, Latin America) becoming the main growth drivers [5] - Social e-commerce and AI technology are reshaping consumer experiences, with platforms like TikTok Shop promoting "community-driven consumption" [5] - A trend towards rational consumption is emerging, with consumers focusing more on cost-effectiveness, making alternative products (Dupe) the new norm [5] - Cross-border e-commerce faces regulatory and tariff challenges, with platforms like SHEIN and Temu accelerating localization and compliance transformations [5] - Generative AI and AI customer service enhance personalized shopping experiences, becoming new engines for e-commerce growth [5] Summary by Sections Research Background Assessment - The research is conducted by transcosmos, covering e-commerce market data from 30 countries and regions globally [3] - The report primarily focuses on data from 2024, with some forecasts extending to 2034, ensuring high timeliness and forward-looking analysis [3] Scope and Boundaries Confirmation - The report covers B2C e-commerce, including physical goods, services, cross-border e-commerce, social e-commerce, live-streaming e-commerce, and AI applications [4] - The geographical market includes 30 countries and regions, segmented into Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa [4] Key Data Capture and Presentation - The global B2C e-commerce market is projected to reach approximately $7.5 trillion in 2024, with a year-on-year growth of 11.5%, and is expected to grow to $15.57 trillion by 2034, with a CAGR of 7.6% [6][7] - The Asia-Pacific region holds a 52% share of the global e-commerce market, with emerging markets like India, Mexico, and Vietnam showing leading growth rates [6][9] - The social e-commerce market is expected to reach $683.9 billion in 2024, with China accounting for 76% of this market [6][9] - The cross-border e-commerce market is estimated at approximately $1.5 trillion, with significant growth in markets like Singapore and Indonesia [6][7]