中国展览经济发展报告2025-中国国际贸易促进委员会

Investment Rating - The report indicates a positive outlook for the exhibition industry in China for 2025, with expectations of growth and increased internationalization [6]. Core Insights - The overall industry is progressing steadily, with the number and area of trade exhibitions in China reaching historical highs in 2025, and the level of internationalization continuing to improve [6]. - The regional distribution of exhibitions is optimizing, with an increased share of exhibitions in the central and western regions, while the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei remain major hubs [6]. - The structure of overseas exhibitions is improving, with significant growth in projects in Asia, Latin America, and Africa, while the share of traditional markets in Europe and America has slightly decreased [6]. - The acceleration of green and digital transformation in exhibition venues is notable, with a significant increase in the number of operational exhibition venues and the implementation of green venue standards, alongside widespread use of technologies like AI and VR [6]. - There is a clear policy drive, with local governments introducing special policies to support the integration of the exhibition industry with consumption, cultural tourism, and industry [6]. - Major exhibition platforms such as the Chain Expo, China International Import Expo, and Canton Fair are highlighted as important windows for opening up to the outside world [6]. - The outlook for 2026 is optimistic, with the exhibition industry expected to continue playing a significant role in the construction of a modern industrial system, leading new consumption, and empowering the digital economy [6]. Summary by Relevant Sections Market Performance - In 2025, the number of domestic trade exhibitions is projected to be 4,095, covering an area of 1.59 million square meters, marking a historical high [7]. - The central and western regions are expected to see an increase in exhibition share, indicating a trend towards regional balance [7]. - The number of UFI-certified members in China (excluding Hong Kong, Macau, and Taiwan) is 258, with overseas exhibitions covering 57 countries [7]. Technological and Policy Environment - The implementation of AI, VR, and green venue standards is expected to enhance the digitalization and sustainability of the exhibition industry [7]. - Various local governments are expected to continue introducing supportive policies for the exhibition industry [7].