CSC SECURITIES (HK) LTD·2026-01-27 03:24Investment Rating - The report maintains a "Buy" rating for the company, indicating a potential upside of 15% to 35% from the current price [5][12]. Core Insights - The company plans to acquire a 29.06% stake in PUMA SE for €1.5 billion (approximately RMB 12.28 billion), which will make it the largest shareholder of PUMA [9]. - The company's main brand, ANTA, experienced low single-digit negative growth in Q4, which was below expectations, primarily due to market pressures and the timing of the Spring Festival [9]. - The overall revenue remains stable, with FILA showing a positive growth trend, while other brands recorded a significant growth of 45%-50% for the year [9]. - The acquisition of PUMA is expected to enhance the company's brand portfolio and international competitiveness, particularly in the European and football markets [9]. - The company forecasts net profits of RMB 132.5 billion, RMB 149.6 billion, and RMB 169.2 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 4.72, RMB 5.33, and RMB 6.02 [9][11]. Financial Summary - The company reported a net profit of RMB 7.59 billion in 2022, with projections of RMB 10.24 billion in 2023 and RMB 15.60 billion in 2024, followed by a decrease to RMB 13.25 billion in 2025 due to the absence of one-time gains from Amer Sports [11]. - The expected revenue for 2025 is RMB 79.36 billion, increasing to RMB 88.90 billion in 2026 and RMB 99.76 billion in 2027 [13]. - The company’s P/E ratio is projected to decrease from 14 times in 2025 to 11 times in 2027, indicating a potential undervaluation [11].