2026年宠物行业白皮书

Investment Rating - The report indicates a positive investment outlook for the pet industry, projecting a market size exceeding 400 billion yuan by 2028, driven by emotional consumption trends and diversified pet ownership structures [15][18]. Core Insights - The pet industry is experiencing a structural transformation, with the "cat economy" emerging as a key growth driver, while dog ownership growth stabilizes due to regulatory constraints [18][22]. - The consumer base is predominantly young, educated women aged 26-35, with a significant portion of pet owners being families with children [22][31]. - Online channels dominate pet product purchases, with platforms like Tmall/Taobao and JD.com being the most preferred [33][34]. - The report highlights a shift from basic survival feeding to value-driven, experience-oriented pet care, indicating a growing demand for premium products and services [41][45]. Market Overview - The pet ownership structure is diversifying, with dogs and cats remaining the most popular pets, while niche pets like fish and reptiles are gradually gaining traction [15]. - The pet market is expected to grow steadily from 2021 to 2025, with a projected market size of 4,050 billion yuan by 2028 [15][16]. Category Trends - The pet food segment remains dominant, with a notable increase in demand for high-quality, functional, and fresh products, particularly in the cat food market [50][54]. - Pet snacks are evolving towards functional and interactive options, with a significant focus on digestive health and overall wellness [75][78]. - The pet supplies market is shifting towards premium products that enhance the quality of life for pets, with a strong emphasis on health and emotional companionship [86][91]. Pet Food Insights - The cat food market is experiencing rapid growth, with a 14% increase in full-price cat food, reflecting the strong position of the "cat economy" [50][66]. - Consumers prioritize taste and palatability in pet food, with a growing interest in health management and preventive care [61][65]. Pet Supplies Insights - The pet supplies market is characterized by a shift from basic functional products to those that improve quality of life, with significant growth in home and travel-related items [86][94]. - The demand for pet grooming products is increasing, focusing on effectiveness and pleasant scents, indicating a trend towards premiumization in pet care [117][120].