泡泡玛特_拆解消费行为_花旗全球消费者调研

E s s e n t i a l s | 27 Jan 2026 05:26:37 ET │ 32 pages Pop Mart (9992.HK) Unboxing Consumer Behavior: Citi Global Consumer Survey CITI'S TAKE We conducted a survey with 1,501 Pop Mart consumers in China, Japan, the US, UK and Australia (~300 in each country) in conjunction with Citi's Research Innovation Lab, mainly focusing on consumption pattern, purchase drivers, brand perception and IP preference. Pop Mart remains our Top Buy in China's consumer sector. We expect its breakthroughs in IP diversificatio ...