食品饮料行业：2026量贩零食市场简析报告

Investment Rating - The report does not explicitly state an investment rating for the snack retail industry Core Insights - The snack retail industry is characterized as a "hard discount" retail format that significantly reduces prices compared to traditional supermarkets, achieving approximately 25% lower prices through direct sourcing and streamlined supply chains [4][6] - The industry is rapidly penetrating lower-tier markets, capturing market share from traditional small stores and outdated supermarkets, driven by a flat supply chain and digital management capabilities [4][41] - Future developments in the industry will see the evolution from single snack stores to comprehensive "community discount supermarkets," expanding product categories to include daily necessities and providing a one-stop shopping experience [4][42] Summary by Sections Industry Definition - The snack retail industry is defined as a vertical "hard discount" retail format that separates and revolutionizes traditional supermarket snack sales through concentrated procurement and operational efficiency [5][7] Business Model - The core business model of the snack retail industry is based on "high turnover, low margin," creating a win-win ecosystem through operational efficiency [12][13] Industry History - The development of the snack retail industry can be divided into four stages: exploration (2010-2020), expansion (2021-2022), integration (2023-2024), and quality and efficiency (2025-present) [10][11] Demand Analysis - The Chinese snack and beverage retail market is projected to grow from CNY 3,171.2 billion in 2019 to CNY 4,044.9 billion by 2024, with the snack retail channel being one of the fastest-growing segments [32][34] - Lower-tier cities are expected to be the main growth drivers for the snack retail market, contributing 62% of the GMV by 2024 [34] Competitive Landscape - The industry has formed a dual oligopoly with major players like "Mingming Hen Mang" and "Wancheng Group" controlling over 70% of the market share [23][24] - The competitive focus has shifted from store quantity to supply chain efficiency and brand development [29][30] Future Opportunities - The industry is expected to continue its deep penetration into lower-tier markets, leveraging the combination of brand and low prices to capture market share from traditional stores [41] - The transition to "community discount supermarkets" will create new growth opportunities by expanding product offerings [42][44] Supply Chain Efficiency - The industry's competitive advantage lies in its streamlined supply chain, which significantly reduces markup rates compared to traditional retail formats [45]