春节线下消费“马力全开”，圆欢聚、文旅过年成消费主引擎

Consumption Trends - Offline consumption during the Spring Festival saw significant growth, with "春节不打烊" merchants increasing by 33% year-on-year and sales rising by 65%[3] - Group purchase orders for New Year's Eve dinner packages surged by 245% year-on-year, with local cuisine orders increasing by 343%[6] Category Performance - Group purchase sales for family reunion dinners increased by 216%, tea and juice by 45%, foot massage by 95%, and hotels by 94%[4] - "非遗+" market sales grew by 764%, with "非遗+演艺" sales up by 117%[18] Demographic Insights - Generation Z's group purchase volume increased by 65% year-on-year, indicating a shift in holiday consumption patterns[19] - The number of group purchase users in third-tier cities and below grew by 57%[11] Regional Highlights - Top cities for group purchase consumption included Shanghai, Zhengzhou, and Beijing, with notable growth in cities like Tai'an and Kaifeng, showing increases of 140% and 119% respectively[9][12] - The most popular tourist destinations featured interactive experiences and traditional performances, attracting significant visitor numbers[14][15]