2026-03-19 09:45Investment Rating - The report upgrades the investment rating of Bilibili (BILI.US) and Bilibili-W (09626) to "Overweight" [1] Core Insights - The target price for Bilibili's US stock is raised from $27 to $35, while the target price for its Hong Kong stock is increased from HKD 210 to HKD 270 [1] - The report suggests that investors should take advantage of the current low stock price, as the company's strategy to increase AI investments is deemed correct [1] - AI has already become a driving factor for user engagement and advertising revenue growth, and this trend is expected to continue in the coming years [1] - The company is projected to achieve steady profit growth this year, supported by strong operational leverage, even with AI investments [1] - Adjusted net profit is expected to grow by 25% in 2025, accelerating to 41% and 30% in 2027 and 2028, respectively [1] - A recent reduction in App Store commission rates by Apple is anticipated to positively impact several of Bilibili's business segments, with an estimated positive effect of about 3% [1]