Investment Rating - The report does not provide a specific investment rating for the black truffle lava custard mooncake industry [3]. Core Insights - The black truffle lava custard mooncake combines traditional mooncake elements with high-end ingredients, offering a unique flavor profile that appeals to consumers [4][6]. - The market for black truffle lava custard mooncakes has seen significant growth, with a compound annual growth rate (CAGR) of 46.60% from 2019 to 2022, and is projected to continue growing at a CAGR of 9.97% from 2023 to 2027 [27]. - The industry is characterized by the scarcity of black truffles, which enhances the product's luxury appeal and gifting potential [7][9]. Industry Definition - The black truffle lava custard mooncake is a traditional Mid-Autumn Festival delicacy that features a custard filling infused with the unique aroma and flavor of black truffles [4][6]. Industry Characteristics - The black truffle lava custard mooncake industry is marked by three main characteristics: the rarity of black truffles, the popularity of lava custard mooncakes, and a growing focus on health-conscious products such as low-sugar and low-fat options [7][11]. Development History - The development of the black truffle lava custard mooncake industry can be divided into three phases: the germination period (1949-2013), the initiation period (2014-2018), and the rapid development period (2019-present) [12][16]. Industry Chain Analysis - The industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales channels including supermarkets, e-commerce platforms, and specialty stores [17][23]. Market Size - The market size for black truffle lava custard mooncakes grew from 0.93 billion RMB in 2019 to 2.93 billion RMB in 2022, with a projected increase to 4.71 billion RMB by 2027 [27]. Competitive Landscape - The competitive landscape is characterized by a high concentration of firms, with leading companies such as Meicheng and Pan Xiang Ji dominating the market [37][38].
黑松露流心奶黄月饼 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-02-21 16:00