中国户外运动用品市场规模测算逻辑模型 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-04-09 16:00

Investment Rating - The report provides a positive investment rating for the outdoor sports goods industry, indicating strong growth potential in the coming years [1]. Core Insights - The outdoor sports goods market in China is projected to grow significantly, with a market size expected to reach approximately 2,800.45 billion RMB by 2027, reflecting a steady growth trajectory [18]. - The industry experienced a remarkable growth rate of 71.65% from 2020 to 2021, although the growth rate is expected to stabilize at around 5-7% in the following years [18]. - The penetration rate of outdoor sports activities among the population is increasing, with projections indicating it will reach 30.2% by 2027 [22]. Market Size Overview - The market size in billion RMB from 2018 to 2027 is as follows: - 2018: 729.43 - 2019: 897.44 - 2020: 914.98 - 2021: 1,570.54 - 2022: 1,900.42 - 2023E: 2,237.26 - 2024E: 2,381.39 - 2025E: 2,530.62 - 2026E: 2,663.62 - 2027E: 2,800.45 [18]. Population and Participation - The total population in billions from 2018 to 2027 is projected to remain relatively stable, with slight decreases expected after 2022: - 2018: 14.05 - 2019: 14.1 - 2020: 14.12 - 2021: 14.13 - 2022: 14.14 - 2023E: 14.11 - 2024E: 14.09 - 2025E: 14.08 - 2026E: 14.06 - 2027E: 14.05 [20]. - The outdoor sports participation rate has shown significant growth, with the number of participants exceeding 400 million by 2021, and a projected penetration rate of 28.6% in 2023 [22]. Retention Rate - The retention rate for outdoor sports participants has fluctuated, with a notable decline to 46.98% in 2021, but is expected to stabilize around 55% from 2023 onwards [25]. Annual Participation Frequency - The average number of outdoor sports activities per person per year has been relatively stable, estimated at 48 times annually from 2018 to 2027 [27]. Per Capita Consumption - Per capita consumption in RMB from 2018 to 2027 is projected to increase gradually: - 2018: 16 - 2019: 17 - 2020: 18 - 2021: 19 - 2022: 20 - 2023E: 21 - 2024E: 22 - 2025E: 23 - 2026E: 24 - 2027E: 25 [29].