Workflow
舆情大数据精准把握市场动态,SaaS+舆情成为行业发展趋势

Market Overview - The scale of China's public opinion big data market reached 14.91 billion yuan in 2022, showing a rapid growth trend supported by technologies like 5G and cloud computing[2] - The market is expected to continue growing under the support of policies such as the "14th Five-Year Plan"[2] Cloud Computing Segmentation - In 2022, the IaaS market size was 244.2 billion yuan, three times larger than the combined PaaS and SaaS markets[4] - The PaaS market size was 34.2 billion yuan, while the SaaS market size was 47.2 billion yuan[4] Digital Transformation Trends - The digital economy in China is accelerating, forcing enterprises to transform and integrate their value chains[9] - SaaS applications are categorized into six major types, including business management, office communication tools, and data analysis services[9] Future Projections - The SaaS market is expected to experience a surge due to policies driving the digital transformation of small and medium-sized enterprises[4] - The integration of SaaS and PaaS is a current trend in the cloud computing market, reflecting the evolving needs of the digital era[3]