小米2024年投资者日：新十年目标致力于成为全球硬核科技引导者

Core Viewpoints - Xiaomi Group's core business profits remain stable at a high level, and its smart electric vehicle business is expected to release valuation potential [4] - Xiaomi aims to become a global leader in hardcore technology by 2030, focusing on high-end, industrial capabilities, OS, AI, chips, and new retail [23] - Xiaomi's SU7 model has achieved significant success, with over 70,000 orders locked as of April 20, 2024, and a delivery target of 100,000 units for the year [23] - Xiaomi's long-term valuation is expected to rise, driven by the rapid increase in SU7 deliveries and stable growth in global smartphone market share and high-end shipments [30] Industry Tracking - The technology industry remains stable, but market sentiment still needs further recovery [4] - The new energy vehicle industry is expected to maintain high-speed growth in 2024, with incremental competition continuing [4] - Xiaomi's SU7 model has demonstrated strong smart driving capabilities, with an activation rate of 79% and over 250,000 kilometers driven [23] - Xiaomi plans to expand its car sales network to 219 stores and 139 service centers across 46 and 82 cities, respectively, in 2024 [23] Company Strategy - Xiaomi's 2024 business goals include achieving over RMB 300 billion in main business revenue, increasing smartphone shipments by 15-20 million units, and investing RMB 110-120 billion in the car business [23] - Xiaomi is focusing on building a "Human-Car-Home" ecosystem, which will help amortize R&D investments in areas like the HyperOS and AI [24] - Xiaomi's SU7 model has successfully attracted a significant portion of Apple users, with 46% of its customers being Apple smartphone users, indicating a strong brand positioning in the high-end market [23][31] User Demographics - Xiaomi SU7 users are predominantly male, with female buyers accounting for 28%, but Xiaomi expects the actual female user base to be between 40%-50% [9][23] - The most popular color for Xiaomi SU7 is "Elegant Gray," accounting for 33.8% of user preferences, followed by "Purple Dawn" at 23.1% [8] - The SU7 Max version is the most popular model, accounting for 43.16% of orders, while the SU7 Pro and Standard versions each account for around 28% [31] Future Outlook - Xiaomi expects to deliver over 20,000 SU7 units in 2024, with the potential to reach 200,000 units in the following year as SUV models are introduced [24] - Xiaomi's SU7 success is expected to enhance the company's brand and contribute to the growth of its smartphone business, particularly in the high-end segment [24] - Xiaomi's long-term valuation is expected to rise, with the potential for the company to become a leading player in the global technology industry [30]