2024年中国网络剧行业：“提质减量”下的突围之路

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese web series industry is transitioning towards a "quality over quantity" model, with a focus on high-quality development and structural adjustments in supply [4][11] - The number of web series released in 2022 was 248, a decrease of 11.1% compared to 2021, indicating a trend towards fewer but higher-quality productions [4][11] - The market size of the web series industry is projected to reach 17.89 billion yuan by 2028, with a compound annual growth rate of 3.5% from 2023 to 2028 [14] Summary by Sections Industry Overview - The web series industry is a product of internet development and the demand for diverse cultural entertainment, aiming for high-quality development [4] - The industry is experiencing a "reduce quantity, improve quality" trend, with the content management system continuously improving [4][11] Market Size and Growth - The market size of the web series industry is expected to grow to 17.89 billion yuan by 2028, with a compound annual growth rate of 3.5% from 2023 to 2028 [14] - As of June 2023, the number of internet users in China reached 1.08 billion, with a video streaming user base of approximately 720 million [16][28] Production Trends - The average production cost of web series has significantly increased, from 600 yuan per minute in 2007-2011 to approximately 39,000 yuan per minute in 2022, reflecting a shift towards premium content [21] - The proportion of IP adaptations in web series was 57.1% in 2022, which decreased to 42.9% in 2023, indicating a shift in production strategies [5] Audience Engagement - The fan base of original IPs contributes significantly to the popularity of web series, with adaptations from well-known works generating high viewer engagement [29] - The report highlights the importance of quality content over mere star power, as audiences increasingly favor professional actors and well-crafted narratives [32]