2024年中国量贩式零食店行业：头部品牌收购及合并动作频频，跑马圈地正当时（摘要版）

Investment Rating - The report indicates a favorable investment outlook for the volume snack store industry in China, highlighting significant growth opportunities and competitive dynamics [2][3]. Core Insights - The volume snack store industry in China has experienced rapid growth, with market size increasing from 1.814 billion yuan in 2018 to 41.471 billion yuan in 2022, reflecting a CAGR of 87.0%. The market is projected to reach 217.29 billion yuan by 2027 [3][7][8]. - The competitive landscape is characterized by a "dual super, many strong" structure, with leading brands like "零食很忙" and "万辰生物" expanding rapidly through acquisitions and mergers [5][22][23]. - The shift towards volume snack stores is driven by their advantages over traditional retail channels, including cost-effectiveness, convenience, and a wide selection of products [4][8]. Market Overview - The volume snack store segment has become a popular avenue for snack sales, with major brands investing heavily in this channel. The industry is transitioning into a consolidation phase with frequent mergers and acquisitions among top players [2][5]. - The market size of the volume snack store industry is expected to continue its rapid growth, with an estimated CAGR of 29.1% from 2023 to 2027, driven by the expansion of store numbers and the migration of consumer demand from other retail channels [8][9]. Competitive Landscape - The industry is currently fragmented, with no clear national leader, but major players are leveraging their scale to gain competitive advantages. The report notes that the top brands are rapidly expanding their footprint across regions [5][22][24]. - The competitive dynamics are intensifying, with brands competing on store numbers, SKU variety, and price-performance ratios. The market is expected to consolidate further as capital flows into leading brands [22][24][25]. Industry Drivers - The growth of the volume snack store industry is supported by the overall expansion of the snack market in China, which reached a size of 1,535.974 billion yuan in 2022 and is projected to grow at a slower pace in the coming years [9][10]. - The demand for snacks is being fueled by changing consumer behaviors, particularly among younger demographics who increasingly consume snacks during leisure activities [10][9].