好音质白皮书：大师音质Cleer ARC 3开放式AI耳机

Industry Overview - The global headphone market reached 510 million units in 2023, with open-ear headphones accounting for 30 million units. By 2028, the global headphone market is expected to grow to 760 million units, with open-ear headphones reaching 54.4 million units [17][18] - The open-ear headphone market has grown significantly, with a CAGR of 75.5% from 2019 to 2023. It is projected to grow at a CAGR of 12.6% from 2023 to 2028, driven by increasing consumer awareness of ear health [20][21] - In 2023, bone conduction headphones accounted for 70% of the open-ear headphone market, while air conduction headphones made up 30% [22] - True wireless open-ear headphones have seen rapid growth, with their market share increasing by 13 percentage points to 28% in 2023 compared to 2022 [23] Consumer Demand Evolution - Consumer demand for headphone sound quality has evolved from basic clarity to high-fidelity and personalized experiences [26][27][28] - In 2023, sound quality was the most important factor for consumers when purchasing true wireless headphones, with 45% considering it a top priority [29] - Consumers are willing to pay for better sound quality, with 38% relying on expert reviews and 33% testing audio quality in-store before purchasing [30] Sound Quality Technology - Sound quality in open-ear headphones is influenced by factors such as acoustic design, driver units, transmission links, main control chips, and algorithm tuning [38] - Cavity design plays a crucial role in sound tuning, resonance control, and reducing sound leakage, which directly impacts the listening experience [40][41] - The true wireless headphone Bluetooth chip market is divided into three tiers: high-end (Apple, Qualcomm, Huawei HiSilicon), mid-to-low-end (Airoha, Realtek), and low-end (JL, Zhongke Lanxun) [44][46] - The main Bluetooth audio codecs ranked by sound quality are: aptX Lossless > LDAC ≈ LHDC > aptX > AAC > SBC [48][51] - Bluetooth 5.4 offers faster transmission speeds, lower latency, and more stable connections, enhancing audio quality and reducing interference [53][55] Cleer ARC 3 Product Analysis - Cleer ARC 3 is the world's first open-ear AI headphone to support Dolby Atmos with head tracking, providing an immersive theater-like audio experience [62][72] - The product features Qualcomm's QCC5181 chip, supporting aptX Lossless and LDAC high-definition decoding, with transmission rates up to 1.2Mbps and 990Kbps respectively [73][79] - Cleer ARC 3 introduces AI-powered adaptive noise cancellation (ANC) with a noise reduction depth of -15dB and a width of 200-1200Hz, a first in the open-ear headphone market [77][78] - The headphone uses a 16.2mm self-developed driver unit, offering a wider frequency range and improved bass performance [80] - Cleer ARC 3 has received multiple certifications, including Dolby, Hi-Res, and Qualcomm QSS, validating its high-quality audio performance [84] Market Trends and Opportunities - The open-ear headphone market is expected to continue growing, driven by consumer demand for ear health and improved sound quality [21][32] - Future trends in open-ear headphones include enhanced bass performance, support for high-resolution audio, and personalized audio experiences [32][34] - The integration of AI technology with audio products is expected to deepen, with innovations such as intelligent noise cancellation and adaptive audio tuning becoming key differentiators [33]