Investment Rating - The report does not explicitly provide an investment rating for the industry or the specific product Cleer ARC 3 Core Insights - The report emphasizes the importance of auditory quality in headphones, particularly in the context of the Cleer ARC 3 open AI headphones, which are positioned as offering "master quality" sound [2][3][5] Summary by Sections Industry Overview - The global headphone retail volume reached 510 million units in 2023, with open headphones accounting for 30 million units. By 2028, the total headphone market is expected to grow to 760 million units, with open headphones projected to reach 54 million units [17][19] - The open headphone market has seen a nearly tenfold increase from 2019 to 2023, with a compound annual growth rate (CAGR) of 75.5% [23] Demand Insights for Good Sound Quality - Consumer demand for sound quality has evolved from basic clarity to high-fidelity audio experiences, with a growing emphasis on personalized and comprehensive audio experiences [31][33] - In 2023, sound quality emerged as the most critical factor for consumers when purchasing headphones, with 76% willing to pay more for better audio quality [35][34] Technology Interpretation for Good Sound Quality - Key factors influencing sound quality in open headphones include acoustic design, Bluetooth chip technology, and codec technology. The report highlights that sound quality is not solely dependent on the driver unit but also on transmission links and algorithm tuning [51][52] - The report identifies various codec technologies, ranking them from best to worst in terms of audio quality, with aptX Lossless at the top [65][67]
中国好音质白皮书
2024-05-14 23:22