2024年健康生活趋势研究报告（小红书平台）

Industry Investment Rating - The report highlights the booming growth of the health and wellness industry, with a projected market size of 16 trillion yuan by 2030, driven by policy support and increasing consumer awareness [2][4] Core Viewpoints - The health and wellness industry is experiencing rapid growth, with a 100%+ increase in种草笔记 (grass-planting notes) from October 2023 to March 2024, indicating strong consumer demand and engagement [4] - The industry is shifting towards a "prevention-treatment-maintenance" integrated approach, with consumers increasingly focusing on holistic health management [6] - Younger demographics, particularly those aged 18-24, are driving the market, with a significant presence in first-tier and new first-tier cities [7] - The concept of "精准营养" (precision nutrition) is gaining traction, with consumers paying more attention to individualized dietary needs based on lifestyle, environment, and physiological factors [9] - Traditional Chinese health practices, such as "药食同源" (food as medicine) and ancient exercise methods, are becoming popular among younger generations [11] - Emerging trends include the rise of "third spaces" for health, such as female health and outdoor activities, which present new opportunities for brands [15] - Mental health is increasingly recognized as a critical component of overall health, with emotional well-being becoming a key focus for consumers [17] - Social relationships and their impact on health are gaining attention, with discussions around family, workplace, and romantic relationships becoming more prevalent [19] Summary by Relevant Sections Market Status - The health and wellness industry is thriving, with a significant increase in种草笔记 (grass-planting notes) and a projected market size of 16 trillion yuan by 2030 [2][4] - The industry is expanding both vertically and horizontally, with a focus on细分品类 (sub-categories) and diversified product lines [6] Health Trends - Six major health trends are identified, including precision nutrition, traditional Chinese health practices, and the rise of "third spaces" for health [21] - Mental health and emotional well-being are becoming increasingly important, with a focus on addressing anxiety, stress, and other emotional issues [17] - Social relationships and their impact on health are gaining attention, with discussions around family, workplace, and romantic relationships becoming more prevalent [19] Consumer Behavior - Younger demographics, particularly those aged 18-24, are driving the market, with a significant presence in first-tier and new first-tier cities [7] - Consumers are increasingly focusing on holistic health management, with a shift towards a "prevention-treatment-maintenance" integrated approach [6] - The concept of "精准营养" (precision nutrition) is gaining traction, with consumers paying more attention to individualized dietary needs based on lifestyle, environment, and physiological factors [9] Brand Recommendations - Brands should focus on creating personalized health solutions that address individual needs, including precision nutrition and mental health support [21] - Traditional Chinese health practices, such as "药食同源" (food as medicine) and ancient exercise methods, present opportunities for product innovation and marketing [11] - Emerging trends, such as female health and outdoor activities, offer new avenues for brand engagement and product development [15] - Brands should consider the social and emotional aspects of health, providing solutions that address the impact of relationships on well-being [19]