旅游产业情报周刊：旅游市场加速修复，跨境旅游服务持续优化

Investment Rating - The report indicates a positive outlook for the tourism industry, highlighting a recovery trend and growth potential in domestic tourism [4][12]. Core Insights - The tourism market is experiencing accelerated recovery, with domestic tourist numbers reaching 1.419 billion in Q1 2024, a year-on-year increase of 16.7%, and tourism revenue amounting to 1.52 trillion yuan, up 17% [4]. - The "Smart Tourism Innovation Development Action Plan" has been released, aiming to enhance the quality of tourism through digital transformation and improved service efficiency [4][5]. - The report emphasizes the importance of enhancing tourism infrastructure and service quality to meet the evolving consumer demands for better experiences and comfort [4]. Summary by Sections Key Policies - The "Smart Tourism Innovation Development Action Plan" was launched to promote the integration of digital economy and tourism, focusing on infrastructure, service efficiency, and product innovation [4]. - The "Cultural and Tourism Standardization Work Guidelines" were issued to further standardize cultural and tourism practices [8]. - The "General Aviation Industry Development Implementation Plan" in Inner Mongolia aims to deepen the integration of aviation and cultural tourism [9]. Domestic Tourism Dynamics - During the 2024 May Day holiday, domestic tourism saw 295 million trips, a 7.6% increase year-on-year, with total spending reaching 166.89 billion yuan, up 12.7% [12]. - Sichuan province plans to add 9 new national 4A-level tourist attractions to enhance tourism offerings [13]. - Hunan province is promoting rural tourism through the "Four Hundreds" demonstration project, aiming to create 150 high-quality tourism areas [14]. Cross-Border Tourism Dynamics - The "Sichuan Province Action Plan to Promote Inbound Tourism" was released to accelerate the recovery of inbound tourism [23]. - New personal travel endorsements for 8 cities to Hong Kong and Macau will be effective from May 27, 2024, enhancing travel opportunities [24]. - The "Colorful Guizhou" tourist train service between Guiyang and Vientiane has been launched to boost tourism interaction between China and Southeast Asia [25]. Key Events - The establishment of the "China-Kenya Tourism Service Platform" aims to enhance tourism cooperation between China and Kenya [26]. - The signing of a strategic cooperation agreement between the Tianjin Hebei District government and New Oriental Cultural Tourism aims to develop tourism routes and projects in the Beijing-Tianjin-Hebei region [21]. - The first "Qin-Ao Tourism Group" arrived in Macau, marking an expansion of tourism activities between the two regions [29].