【小红书】2024年医疗美容行业月报（4月）

Investment Rating - The report does not explicitly state an investment rating for the medical beauty industry Core Insights - The medical beauty industry is experiencing significant growth, with a 59% increase in user search volume from 2023 to 2024, indicating a strong market demand [10] - Key marketing strategies include leveraging peak periods and promotional events to maximize brand visibility and user engagement [10] - The demographic profile shows a predominance of female users (96%) aged between 19-35 years, particularly in first and second-tier cities [8] Industry Overview - The medical beauty industry is characterized by high user activity, with a notable concentration of searches on platforms like Xiaohongshu [4] - Major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen exhibit high competition and investment levels, while new first-tier and second-tier cities present substantial market opportunities [23] Advertising Overview - Advertising investments in medical beauty projects vary by city, with certain projects like ultrasound and photon rejuvenation facing intense competition [23] - The report highlights popular medical beauty projects and their content penetration rankings, indicating areas of high consumer interest [27] Search Trends - The search trends for medical beauty projects show a strong correlation with promotional events, with significant spikes in user searches during key marketing periods [10] - Popular search terms include photon rejuvenation, water light, and gold micro-needling, suggesting a focus on high-demand services [12][36] Subcategory Hot Words - The report identifies top search terms within the medical beauty sector, including various types of fillers and skin treatments, indicating consumer preferences and emerging trends [35][38] - Specific terms related to skin care, such as whitening and anti-aging, also show high search volumes, reflecting consumer concerns and interests [29]