2024文旅行业月报（4月）

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The travel and tourism industry on Xiaohongshu has shown a stable growth trend in search volume from April 2023 to April 2024, with a significant increase of 318% during the Qingming Festival compared to the previous year's National Day peak [12]. - The primary user demographic for Xiaohongshu's travel sector consists of young women aged 19-35 from first and new first-tier cities, with a notable increase in male users [5]. - Popular domestic travel destinations include Jingdezhen and Nanchang, while international searches are dominated by South Korea, Thailand, and Japan [17]. Industry Overview - The report highlights the search volume trends and user demographics within the travel industry, indicating a growing interest in travel-related content on Xiaohongshu [3][5]. - Insights into user behavior reveal a focus on short-term travel recommendations and popular travel activities during peak seasons [24][19]. Segment Insights - The report identifies key search terms and popular travel destinations, both domestically and internationally, indicating user preferences and trends in travel planning [17][24]. - The analysis of user-generated content reveals a strong interest in travel routes, scenic spots, and accommodation options, emphasizing the importance of user engagement in the travel planning process [31][34]. Node Planning - The report outlines a strategic plan for marketing and content deployment in the travel sector, focusing on peak travel seasons and user engagement strategies [37][41].