2024年宠物行业月报（4月）

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The pet industry, particularly focusing on cats and dogs, shows a stable interest with cats leading in search volume, while dog-related searches remain consistent [12][18][45] - The search volume for cat food remains dominant, with specific categories like freeze-dried food and baked cat food showing steady demand [16][22] - Dog food searches are also on the rise, with dog food and homemade dog meals being the most searched terms [45][48] Summary by Sections Industry Overview - The pet industry is characterized by a high interest in cats and dogs, with their combined search volume exceeding 90% of the total pet-related searches [12][18] - Cat searches saw a slight decrease of 2% month-over-month, while dog searches remained stable [12] Search Trends - The search trends indicate that cat food, particularly cat kibble, is the most sought-after category, followed by canned food and cat meals [18][22] - In the dog food category, dog kibble leads, with homemade dog meals also gaining traction [45][48] User Engagement - High engagement is noted in user-generated content, with pet owners sharing experiences and product recommendations, which enhances brand recognition [58][62] - The report highlights the importance of relatable and engaging content in driving user interest and product awareness [58][62]