问界M9累计大定破8万辆利好光峰，极米、碧云泉等相继推新

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry, expecting overall returns to exceed the CSI 300 Index by more than 5% in the next six months [34]. Core Insights - The home appliance sector experienced a slight decline of 3.66% this week, but has seen a year-to-date increase of 20.37%, ranking second among the Shenwan first-level industries [3][6]. - TCL Electronics, Changhong Meiling, and Hisense Home Appliances have led the sector with significant year-to-date gains, with TCL Electronics achieving a remarkable increase of 120.39% [3][6]. - The real estate market showed a decline in transaction volume, with April 2024 seeing a 36.66% drop in transaction area and a 35.72% drop in transaction units in 30 major cities, indicating a need for recovery in consumer confidence [14][19]. - Raw material prices have shown mixed trends, with plastic, copper, and aluminum prices increasing year-on-year, while steel prices have decreased [19][24]. Summary by Sections Market Performance Review - The home appliance sector's index fell by 3.66% this week, underperforming compared to the Shanghai Composite Index (+0.19%) and Shenzhen Component Index (+0.37) [3][6]. - Year-to-date, the home appliance sector has increased by 20.37%, ranking second among Shenwan first-level industries [3][11]. Real Estate Data Tracking - In April 2024, the transaction area for residential properties in 30 major cities was 829.83 million square meters, down 36.66% year-on-year, while the number of transactions was 85,000, down 35.72% [14][18]. - The report anticipates that improved consumer confidence and the implementation of previous regulatory measures may lead to a recovery in the real estate sector, positively impacting the demand for major appliances [14][19]. Raw Material Price Tracking - As of May 10, 2024, the international steel price index was 216.2, reflecting a year-on-year decrease of 11.43% [19][24]. - Prices for plastic, LME copper, and LME aluminum have increased year-on-year by 7.37%, 27.18%, and 12.12%, respectively [19][24]. Company Announcements and New Products - Multiple companies have announced their 2023 profit distribution plans, with significant new product launches from brands like XGIMI and Biyunquan [25][28]. - The report highlights the successful launch of the AITO M9, which has received over 80,000 pre-orders, benefiting companies like Guangfeng Technology [28][30].