【中国旅游研究院】2024游戏IP文旅共创新可能研究报告

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The integration of gaming IP into cultural and tourism sectors is seen as a significant opportunity for innovation and growth, driven by digitalization and consumer demand for immersive experiences [4][5][6] - The report emphasizes the importance of leveraging gaming IP to enhance brand appeal, create interactive experiences, and promote cultural tourism [14][15][19] Summary by Sections Section 1: New Era and Digital Strategy - The implementation of a digital strategy for public cultural services supports the scene-based application of gaming IP, aligning with national cultural digitalization goals [6][7] - The focus is on enhancing public cultural service levels through technology, promoting the integration of gaming with tourism [6][7] Section 2: Opportunities and Challenges - The new development pattern encourages the cultural and tourism sectors to leverage their unique advantages to stimulate domestic demand and economic growth [9][10] - The report highlights the need for cultural confidence and the role of gaming IP in promoting cultural narratives and tourism experiences [12][13] Section 3: Gaming IP as a Cultural Symbol - Gaming IP is recognized as a powerful cultural symbol that can enhance brand attraction and create immersive tourism experiences [14][15] - The report discusses how gaming IP can be integrated into various tourism formats, such as theme parks and interactive experiences, to enrich visitor engagement [15][16] Section 4: Consumer Demand and Growth - The gaming user base in China reached 668 million in the first half of 2023, indicating a significant market potential for tourism integration [23] - The report notes that gaming players are also frequent tourists, suggesting a strong overlap between gaming and tourism consumption [24][30] Section 5: Future Trends - The report anticipates a trend towards personalized tourism experiences driven by gaming IP, which can enhance product diversity and consumer engagement [44][46] - It emphasizes the role of technology in improving visitor experiences and the potential for gaming IP to drive innovation in tourism offerings [50][51]