美妆行业周度市场观察第21周

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The facial oil skincare business has seen a doubling in growth over the past year, with a fragmented competitive landscape on Douyin e-commerce. The price segment of 300-500 RMB shows significant market potential, attracting consumers focused on anti-aging and healthy skin [3] - Estee Lauder faces challenges despite a 5% year-on-year increase in net sales in Q3, primarily driven by strong sales in the Asian travel retail market. Long-term challenges include global economic slowdown and increased competition from brands like L'Oreal [8] - New brands have opportunities in the offline market as they can fill gaps in the existing market, leverage offline channels for brand building, and address market voids [4] Industry Trends - The trend of using facial oils is gaining traction among consumers aged 25-45, with a focus on moisturizing and anti-wrinkle benefits. Advertising strategies are tailored to highlight these consumer needs [3] - The 2024 China Cosmetics Trends Conference discussed the reconstruction of offline channels, emphasizing the importance of new brands in filling market gaps and enhancing brand presence [4] Market Expansion - Huaxizi, a Chinese beauty brand, is set to open its first European store in Paris, collaborating with DFS. This expansion follows successful entries into the Japanese market [6] - The report highlights the increasing interest in the silver economy, with brands targeting older consumers who are embracing digitalization and have strong purchasing power [16] Product Technology - The report discusses the emergence of home-use beauty devices, particularly those utilizing transdermal collagen light technology, which may replace traditional radiofrequency devices in the anti-aging market [10] - Han Shu's active skin ingredient, developed through extensive research, aims to break the monopoly of foreign suppliers and enhance the brand's market position [11] Marketing Activities - Beauty brands are re-evaluating their offline strategies, focusing on store openings and service enhancements to drive sales, particularly through discount stores [14] - SK-II has upgraded its Shanghai store to better serve consumers, incorporating technology for personalized skincare recommendations [15]