France 150 2024

Investment Rating - The report indicates a combined brand value of the top 150 French brands at €507 billion, reflecting a 7% increase from the previous year, although this growth is slower compared to global peers [19][20][21]. Core Insights - Strong brands are historically a factor of reassurance, growth, and resilience, especially in uncertain contexts [5]. - The average brand strength index for the top 150 French brands has decreased, indicating a decline in competitiveness compared to global counterparts [19][34]. - The apparel sector remains the most valued, accounting for 22% of the total brand value in the report [19][38]. Summary by Sections Brand Value and Growth - The total brand value of the top 150 French brands increased by €33 billion, reaching €507 billion, with a growth rate of 7% compared to 17% in the previous year [19][20]. - The average brand strength index for these brands has regressed, growing 12 times slower over the last four years than the global top 500 brands [19][20]. Sector Performance - The apparel sector leads with a 16% increase in brand value, while the automotive sector also shows significant growth [19][38]. - The telecommunications sector, represented by Orange, has shown resilience with a 6.7% increase in brand value, while TotalEnergies has seen a decline [23][25]. Top Brands - Louis Vuitton remains the most valued French brand at €30.1 billion, with a growth of 19%, followed by Chanel at €24.3 billion, which grew by 30% [21][22]. - Chanel has become the strongest French brand with a score of 88.8, reflecting a significant increase in brand strength [34]. Brand Strength Metrics - The average brand strength score for the top 150 brands is 70.7, equivalent to a AA+ rating, which has slightly declined compared to previous years [34]. - Chanel's brand strength has increased significantly, while other brands like TotalEnergies have experienced a decline in brand strength metrics [25][34]. Sustainability Perception - Louis Vuitton has the highest sustainability perception value at €3.6 billion, indicating strong consumer engagement in sustainability practices [42][44]. - The report highlights the importance of sustainability in consumer decision-making, particularly for luxury brands [43][44].