2024有机旅行中国行业指引-破局文旅，欢心增长

Investment Rating - The report indicates a strong recovery in the Chinese tourism market post-pandemic, suggesting a positive investment outlook for the organic travel sector [2][4]. Core Insights - The global organic travel market is projected to reach a value of approximately $151.15 billion by 2024, with a compound annual growth rate (CAGR) of 23.8% expected from 2024 to 2034, leading to net revenues of nearly $128.15 billion by 2034 [4][5]. - Emerging trends in the Chinese tourism market include a shift towards deeper cultural experiences and emotional connections with destinations, driven by consumer demand for unique and immersive travel experiences [7][10]. - The report emphasizes the importance of balancing tourism with environmental protection and cultural preservation, advocating for a sustainable approach to travel that meets the evolving needs of consumers [2][16]. Summary by Sections Section: Market Overview - The organic travel market is experiencing significant growth, with a projected market value of $151.15 billion by 2024 and a CAGR of 23.8% from 2024 to 2034 [4][5]. - The demand for organic travel is being fueled by consumers seeking deeper connections with destinations and a desire for unique experiences [7][10]. Section: Consumer Trends - Key consumer preferences include a strong interest in understanding the historical heritage of travel destinations (93%) and immersive cultural experiences (88%) [7]. - There is a notable increase in travel from lower-tier cities, with nearly half of tourists originating from third-tier cities and below [7]. Section: Sustainable Practices - The report outlines a framework for "organic travel" that includes improving ecological environments, protecting local characteristics, and maintaining health balance [76]. - Various stakeholders in the tourism industry are encouraged to adopt sustainable practices, such as using organic products, reducing carbon footprints, and supporting local communities [39][49][58]. Section: Implementation Strategies - The report suggests that travel service providers should integrate organic principles into all aspects of travel, including transportation, accommodation, dining, and activities [39][40]. - Specific strategies include promoting low-carbon transportation options, developing eco-friendly accommodations, and offering organic dining experiences [41][49][58]. Section: Local Community Engagement - The report emphasizes the importance of supporting local communities through fair employment practices, local sourcing, and community development initiatives [82][83]. - It advocates for the protection of local cultures and heritage, ensuring that tourism activities do not negatively impact local lifestyles and resources [83].