XIAOMI(01810) 安信国际证券·2024-05-27 12:02Investment Rating - The report maintains a "Buy" rating for Xiaomi Group with a target price of HKD 24.0, representing a potential upside of 31.1% from the recent closing price of HKD 18.3 [2][3]. Core Insights - Xiaomi Group's Q1 2024 total revenue increased significantly by 27% year-on-year to RMB 75.5 billion, surpassing Bloomberg's consensus estimate of RMB 73.4 billion. The overall gross margin improved by 2.8 percentage points to 22.3% [1]. - Adjusted net profit for Q1 2024 grew by 100.8% year-on-year to RMB 6.5 billion, exceeding the market expectation of RMB 5.1 billion, despite incurring RMB 2.3 billion in expenses related to its automotive innovation business [1]. - The report highlights the successful launch of Xiaomi's first electric vehicle, the Xiaomi SU7 series, which has received strong market demand with 10,000 units delivered by mid-May 2024 [1]. Summary by Sections Smartphone Business - In Q1 2024, Xiaomi ranked third globally in smartphone shipments with a market share of 13.8%, shipping 40.6 million units, a year-on-year increase of 33.7%, outperforming the global smartphone market's growth of 9.8% [1]. - Revenue from the smartphone segment reached RMB 46.5 billion, up 32.9% year-on-year, with the average selling price (ASP) slightly decreasing by 0.6% to RMB 1,144 due to increased overseas market revenue [1]. Internet and IoT Services - Internet services revenue hit a record high of RMB 8 billion in Q1 2024, growing 14.5% year-on-year, with a gross margin of 74.2%, up 1.9 percentage points [1]. - Revenue from IoT and lifestyle products reached RMB 20.4 billion, a 21.0% year-on-year increase, with a gross margin of 19.9%, marking a significant improvement of 4.1 percentage points [1]. Automotive Business - The automotive business commenced successfully with the launch of the Xiaomi SU7 series, achieving 10,000 deliveries by May 15, 2024, and aiming for monthly deliveries exceeding 10,000 units by June 2024 [1]. - The report emphasizes the need to monitor the production capacity expansion plans for Xiaomi's automotive segment [1].