2024年中国市场营销及媒体环境报告（英）
Totem·2024-05-28 07:40
2024 CHINA’S MEDIA & MARKETING ENVIRONMENT MINI-REPORT #4 CHINA’S MEDIA ENVIRONMENT ANALYSIS OF THE OVERALL LANDSCAPE, PLATFORMS, MODES OF MARKETING AND APPROACH TO CRM. ADVERTISING IN CHINA Digital advertising in the US is a component of a much larger advertising system. Digital plays a limited role as tactical, bottom-of- funnel tool, while traditional ads account for the bulk of the brand-level, top-down advertising. Digital is the “dessert in the US, where in China, it is the main course”(*) 80%+ of all ...