中国企业全球化运营白皮书——从“走出去”迈向“融入”的可持续之旅

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The globalization of Chinese enterprises is entering a new phase characterized by three major transformations: upgrading of outbound value, evolution of outbound motivations, and strategic thinking shifts in globalization [7]. - Digital technologies are empowering enterprises to accelerate their globalization transformation by significantly shortening learning cycles and business implementation times in a challenging environment [7]. - The globalization gene is a reflection of the advantages of technology suppliers, influencing their commercial strategies and the sustainability of supporting enterprises' globalization efforts [7]. Summary by Sections Report Overview - The report highlights the rapid globalization of Chinese enterprises across various sectors, leveraging digital infrastructure and global operational models. The maturity of cloud infrastructure and data technologies has accelerated this process, enabling companies to establish integrated global operations [4][5]. - The emergence of generative AI has provided new momentum for this journey, enhancing competitiveness and organizational capabilities in a global context [4]. Chapter 1: From Outbound Exploration to Global Operations - Chinese enterprises are transitioning from merely "going out" to "integrating in" global markets, with varying stages of globalization across different industries [9][12]. - The report categorizes the globalization process into four stages: single outbound, diversified outbound, global operations, and global optimization, with each stage reflecting different levels of market integration and operational maturity [12][13]. Chapter 2: Technological Empowerment for Globalization - AI, data technologies, and cloud computing are identified as key enablers for Chinese enterprises to build global management capabilities [10][27]. - The integration of generative AI with data technologies enhances data analysis efficiency and accuracy, allowing enterprises to respond swiftly to local market demands [33]. Challenges and Technological Analysis - The report identifies six major challenges faced by Chinese enterprises in their globalization efforts, including compliance management, cross-regional collaboration, and cultural differences [43][44]. - It emphasizes the need for enterprises to adopt digital technologies to overcome these challenges and enhance their global operational capabilities [42]. Conclusion - The report concludes that only those enterprises that effectively leverage digital technologies and adapt to the evolving globalization landscape will succeed in capturing opportunities in the global market [25].