全球2024年Z世代和千禧一代调研报告

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The report highlights a cautious optimism among Gen Z and Millennials regarding economic and personal financial conditions, with 32% of Gen Z and 31% of Millennials believing their country's economy will improve in the coming year, marking the highest level of optimism since pre-pandemic surveys [4][12]. - Concerns about the cost of living, unemployment, climate change, mental health, and personal safety remain significant for these generations, with 30% of Gen Z and 32% of Millennials feeling economically insecure [4][12]. - The report emphasizes the importance of purpose-driven work for job satisfaction, with 86% of Gen Z and 89% of Millennials stating that having a sense of purpose is crucial for their workplace happiness [5][17]. - Environmental sustainability is a top concern, with 62% of Gen Z and 59% of Millennials expressing anxiety about climate change, and many are willing to change jobs to align with their environmental values [6][24]. - There is a growing recognition of generative AI's potential impact on careers, with many expressing excitement but also concerns about job displacement due to automation [7][39]. Summary by Sections Social and Economic Outlook - Nearly one-third of Gen Z (32%) and Millennials (31%) expect economic improvement in their countries over the next year, reflecting a rise in optimism [4][12]. - Concerns about living costs are paramount, with 34% of Gen Z and 40% of Millennials prioritizing this issue [13][12]. Sense of Purpose - A significant majority (86% of Gen Z and 89% of Millennials) believe that a sense of purpose is essential for job satisfaction [5][17]. - Many are willing to reject job offers that do not align with their values, with 50% of Gen Z and 43% of Millennials having done so [18][20]. Environmental Sustainability - Environmental concerns are critical, with 62% of Gen Z and 59% of Millennials feeling anxious about climate change [6][24]. - Approximately 20% of both generations have changed jobs due to environmental issues, and many are willing to pay more for sustainable products [25][29]. Generative AI and Work - There is uncertainty regarding generative AI's impact on careers, with 59% of both generations fearing job losses due to automation [39][41]. - Many are seeking training in generative AI, with 38% of Gen Z and 36% of Millennials planning to participate in training within the next year [42][41]. Work Patterns - Work-life balance remains a top priority, with 64% of Gen Z and 66% of Millennials currently working in organizations that have implemented return-to-office policies [49][51]. - There is a notable trend towards non-traditional employment models, with many seeking part-time or gig work for flexibility [51][49]. Mental Health - Approximately 40% of Gen Z and 35% of Millennials report feeling stressed most of the time, with financial concerns being a primary source of stress [53][55]. - While there are signs of improvement in mental health awareness in workplaces, there is still a need for better support systems [57][59].