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拉丁音乐及其对美国文化和商业的影响（英）
luminate·2024-05-31 07:25

Industry Investment Rating - Latin music is the largest major genre in the US with a 7% On-Demand Audio (ODA) Streaming market share in 2023 [4] Core Viewpoints - Spanish language content in the US has grown by 3.5% since 2021, while English language content has declined by 4.1% in the Top 10k US On-Demand Audio tracks [8] - 93% of US listeners listen to music in English, while 8% listen to music in Spanish, indicating a significant non-English language music market [6] - Latin Music Super Fans spend 120% more per month on music-related activities compared to the average US listener, and 30% more than other US Super Fans [14] - Regional Mexican music has grown significantly, reaching 14.3 billion US On-Demand Audio streams by week 34 of 2023 [20] Communication & Discovery - WhatsApp is a key communication tool for both Hispanic (73%) and Non-Hispanic (31%) Latin music fans, with usage rates significantly higher than the general population [10] - Non-Hispanic Latin Music Fans are 34% more likely to discover music through Movies and TV Series soundtracks [11] - Gen Z Regional Mexican Listeners are more likely to discover music through short video clips on social media platforms compared to other US music listeners [21] Latin Music Super Fans - Latin Music Super Fans spend more than half of their monthly music budget on live events [15] - 2 out of 3 Latin Music Super Fans plan to attend a live concert in the next 12 months, with Millennial Latin Music fans being 138% more likely to attend a music festival than the average US citizen [17] - Latin Music Super Fans are 24% more likely to desire more merchandise options from artists and 21% more likely to have purchased artist merchandise in the past year [18] Regional Mexican Music Growth - Regional Mexican music has seen substantial growth, driven by the Hispanic community and culture, which plays a significant role in the genre's expansion [23] - The growth of Regional Mexican music is additive to the overall growth of the US Latin music genre, attracting new fans [24]