2024年中国咖啡机行业概览：顺应咖啡经济新趋势，国产品牌创新突围（摘要版）

Industry Overview - The coffee machine market in China is experiencing rapid growth driven by the expansion of the freshly ground coffee market, the emergence of new brands, and technological innovation [3] - The penetration rate of household coffee machines in China remains low, indicating significant market potential [3] - Domestic brands are gradually increasing their market share and competitiveness as consumer recognition of Chinese coffee machine brands grows [3] - The industry is moving towards high-end and intelligent development, supported by continuous technological advancements and market upgrades [3] Market Structure and Product Trends - Espresso machines dominate the market, with significant price variations across different types of coffee machines [4] - The Chinese coffee machine market is highly concentrated, with leading brands such as De'Longhi holding a 28.9% share in the online market and 59.9% in the offline market in 2023 [5] - The market is diversifying and segmenting, with products becoming more convenient, intelligent, multifunctional, and personalized [6] - Espresso machines, both semi-automatic and fully automatic, dominate both online and offline markets, with combined sales accounting for 81.41% of the market in 2023 [12][13] Market Size and Growth - The Chinese coffee machine market reached 2.41 billion yuan in 2023 and is expected to grow to 4 billion yuan by 2025 [5] - Online sales have become a key driver of market growth, with the online market size reaching 2.39 billion yuan in 2023, a 7.5% year-on-year increase [15] - The global coffee machine market revenue increased from 10.85 billion USD in 2018 to 12.29 billion USD in 2023 [15] Competitive Landscape - De'Longhi, Philips, and Barsetto are the top three brands in the online coffee machine market by sales, with De'Longhi holding a 28.9% market share in 2023 [17][18] - Chinese brands account for 46.7% of the top 15 best-selling brands in the online market, with a combined market share of 25.8% [18] - The average price of best-selling coffee machines is concentrated in the 2,000-4,500 yuan range, providing diverse options for consumers [18] Product Innovation and Trends - Coffee machines are becoming more intelligent and multifunctional, with features such as smart temperature control, multi-stage grinding, and automatic cleaning [26] - Portable coffee machines are gaining popularity due to the rise of camping and travel markets, with sales of portable coffee grinders increasing by 67.2% year-on-year in 2023 [25] - Large-capacity water tanks (1.5L and above) are increasingly favored by consumers, with their sales share increasing by 4.2% in 2023 [25] Industry Development and Future Outlook - The coffee machine industry is expected to continue its high-quality transformation, driven by technological advancements and consumer demand for convenience and customization [3][26] - The integration of smart features and multifunctional designs will remain a key trend, with the market moving towards more intelligent and user-friendly products [26]