Malaysia 100 2024

Industry Investment Rating - The report highlights the strong performance of the Malaysian food and insurance sectors, with food brands recording a combined brand value growth of 15% to USD1.6 billion and insurance brands seeing a 73% increase to USD990 million [18][19] - PETRONAS remains the most valuable Malaysian brand for the 14th consecutive year, with a brand value increase of 15% to USD14.6 billion [22][23] - Malaysia Airports recorded the largest brand value growth of 53% to USD101 million, driven by recovery in commercial and retail contributions [30][31] Core Report Insights - The Malaysian food and insurance sectors are experiencing growth despite global economic uncertainties, supported by government initiatives and strategic brand positioning [19] - PETRONAS leads in sustainability perceptions, with the highest Sustainability Perceptions Value of USD1.3 billion and a positive gap value of USD87 million, indicating strong sustainability performance [34][35] - Dutch Lady Milk emerged as the strongest Malaysian brand in 2024, with a Brand Strength Index (BSI) score increase of 8.1 points to 88.2, driven by initiatives like the School Milk Programme [26][27] Sector Analysis Banking - The banking sector remains the second-largest contributor to brand value in Malaysia, accounting for 19% of total brand value, despite a 17% decline in combined brand value to USD9.7 billion [39] - Maybank, CIMB, and Public Bank are the top three banking brands, with Maybank maintaining its AAA brand strength rating despite a 14% decline in brand value to USD3.4 billion [40][41] - RHB Bank increased its green loans target to RM23.8 billion, exceeding its initial goal of RM20 billion by 2026, reflecting the sector's focus on sustainability [43] Telecoms - The telecoms sector saw a 2.2% increase in combined brand value to USD5 billion, with CelcomDigi emerging as the most valuable telecoms brand at USD1.4 billion [45][46] - Maxis recorded a 10% increase in brand value to USD1.3 billion, supported by its 5G-Advanced technology trial and customer engagement campaigns [48] - Unifi, a new entrant, became Malaysia's strongest telecoms brand with a BSI score of 85.2 and a AAA brand strength rating, driven by its customer-centric campaigns [49] Brand Value Rankings - The top 10 most valuable Malaysian brands include PETRONAS (USD14.6 billion), Genting (USD3.5 billion), and Maybank (USD3.4 billion) [52] - Notable newcomers in the rankings include CelcomDigi (USD1.4 billion) and Mr D.I.Y (USD537 million), with Mr D.I.Y achieving a AAA brand strength rating in its first appearance [52][29] - Malaysia Airports and MISC recorded significant brand value growth, with increases of 53% and 49% respectively, driven by strategic partnerships and sustainability initiatives [30][32]