Türkiye 125 2024

Investment Rating - The report provides an analysis of the top 125 valuable Turkish brands, indicating a focus on brand valuation and market positioning [15][30]. Core Insights - Turkish Airlines remains the most valuable brand in Turkey with a brand value of $1.985 billion, followed by Arcelik at $1.265 billion and Vestel at $917 million [30][46]. - The total brand value of the top 125 brands is $14.7 billion, which is lower than the previous year's total for 100 brands, indicating a decline over the last four years [30][35]. - The report highlights the emergence of new brands, including Yeni Rakı and TOGG, which entered the list at 20th place despite their short history [29][30]. Summary by Sections Brand Value Ranking - The ranking of the top 125 Turkish brands has increased from 100 brands, reflecting a growing interest in brand valuation within the capital markets [15][30]. - The report notes that Turkish brands are compared in a global context, allowing for insights into their competitive positioning [19][30]. Brand Value Changes - The report indicates that the brand value of Turkish Airlines decreased by 2% from the previous year, while Arcelik's value dropped by 16% [46]. - Notable increases in brand value were observed for İşbank (+17%), Ford Otosan (+50%), and Yapı Kredi (+23%) [46]. Sector Analysis - The banking sector holds the largest share of brand value at $4.401 billion, accounting for 30.1% of the total brand value of the top 125 brands [45]. - The durable consumer goods sector follows with a brand value of $2.195 billion, representing 15% of the total [45]. New Entrants and Trends - The report mentions that 23 new brands have been added to the ranking, indicating a dynamic market environment [30]. - The analysis emphasizes the importance of brand strength in driving customer loyalty and market differentiation [12][13].