Employer Brand Index 2024

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The 2024 Employer Brand Index highlights the increasing importance of employer branding in attracting and retaining talent, with companies competing fiercely for skilled workers [9][12] - The index reveals that perceptions of employer brands significantly influence candidates' decisions to apply for jobs and their willingness to stay with their current employers [10][12] - The report emphasizes the need for data-driven talent strategies that incorporate employer brand perceptions to navigate the competitive job market [12] Summary by Sections Ranking Analysis - The 2024 Employer Brand Index indicates that companies are leveraging their brands to attract talent amid a challenging job market, with a slight rise in global unemployment predicted [14] - The index is based on surveys from 16 countries, assessing factors such as brand reputation, sustainability, and employee experience to determine employer brand strength [14][15] - The results show significant variations in employer brand perceptions across different countries, highlighting the need for tailored branding strategies [15] Country Analysis - In the UK, reputation and prestige are key drivers for prospective employees, while enjoyable work and remuneration are more important for retention [32] - South African banks, particularly Standard Bank, are recognized for their strong employer brands, with high scores in metrics like employing top talent and providing enjoyable work [37] - In China, factors such as work-life balance and competitive salaries are crucial for attracting talent, with companies like WeChat excelling in employer branding despite limited global recognition [44] Methodology - The Employer Brand Index is based on an anonymous online survey of over 11,000 respondents across various industries in 16 markets, focusing on external perceptions of employer brands [23][28] - The assessment includes 15 employer-related attributes across six key topics, with a focus on familiarity and consideration as primary drivers of brand strength [29][30]