美妆行业周度市场观察第23周

Investment Rating - The report does not explicitly state an investment rating for the beauty industry Core Insights - The beauty industry in China has entered the 3.0 technology era, with a significant increase in new raw material registrations, totaling 117 in 2023, of which 104 are in the testing phase [3] - The youth skincare market is emerging as a new growth area, driven by over 300 million children and teenagers entering puberty, indicating a strong demand potential [8] - The clean makeup sector is gaining traction, focusing on safety, natural ingredients, and sustainability, with brands like REDCHAMBER leading the way [10] Industry Trends - The beauty industry is witnessing a surge in domestic brands, particularly during promotional events like Tmall's 618, where brands such as Pola and Kafumi achieved significant sales milestones [7] - The magnetic false eyelash market is experiencing rapid growth, with a market size of 6 billion yuan in 2023 and a staggering growth rate of 943.3% [6] - The introduction of innovative ingredients, such as recombinant collagen, is expected to dominate the skincare market, with projections indicating that the collagen market will surpass hyaluronic acid by 2025 [20] Market Dynamics - The Indonesian market presents a significant opportunity for Chinese beauty brands, given its similarities to the Chinese market and the potential for growth [12] - The report highlights the importance of adapting marketing strategies to maintain consumer engagement, especially in light of declining sales from beauty influencers during major promotional events [22] New Product Launches - Brands are increasingly focusing on ingredient innovation and technology application, with trends leaning towards multifunctional and high-efficacy products [18] - Yatsen Group has invested over 80 million yuan in a global innovation R&D center, aiming to enhance its competitive edge in the beauty market [19]