2024-2025冬跨境电商女装白皮书

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The consumer demand for value-for-money products is expected to drive purchasing behavior in 2024, with a focus on essential items and reduced impulse buying [7][8] - The trend towards emotional purchasing is significant, with 58% of Generation Z and 52% of Millennials identifying as emotional consumers [8] - The return to workplaces is influencing shopping habits, with work and activewear becoming key purchasing drivers for the fall/winter 2023 season [9] Data Reference - Global search volume for "buy one get one free" increased by 60% over the past year, and coupon searches in the US doubled [8] - Key colors in the UK and US markets for fall/winter 2023/24 include black, gray, and metallic shades, with gray showing strong sales performance [14][15] - The popularity of long dresses and knitted items remains strong, with a notable increase in interest for comfortable and inclusive designs [25][23] Consumer Trends - The report highlights a significant increase in searches for party dresses featuring sequins and metallic colors, driven by social media trends [23] - The demand for plus-size and maternity clothing is growing, with a focus on comfort and inclusivity [45][47] - The search interest for outdoor and functional sportswear is rising, particularly in response to unpredictable weather conditions [45] Market Trends - The report indicates a shift towards casual and comfortable clothing, with wide-leg and relaxed-fit trousers gaining popularity [40][43] - The interest in vintage styles, particularly low-rise jeans, is resurging, influenced by Y2K fashion trends [43] - The report notes a growing trend in loungewear and sleepwear, with an emphasis on comfort and functionality [47][48]