Core Insights - TikTok and Douyin have set a record by becoming the first app to achieve in-app purchase (IAP) revenue exceeding $6 billion in 2024, surpassing any other app, including games, by more than double [1] - TikTok's IAP revenue in Q4 2023 reached a record $1.9 billion, with only YouTube and Google One's subscription services exceeding this amount in a year among non-gaming apps [1] - TikTok's annual IAP revenue for 2024 saw a significant year-on-year increase from $4.4 billion in 2023 [1] Comparison with Other Apps - TikTok's comparison with other apps is somewhat skewed due to the inclusion of its Chinese counterpart, Douyin, which is tailored for Chinese audiences and focuses more on e-commerce [2] - In the U.S., TikTok has returned to app stores after a delay in a ban due to national security concerns, with a 75-day extension granted by former President Trump [2] - TikTok achieved multiple revenue milestones, including being the first non-gaming app to reach a total consumer spending of $10 billion in 2023 [2]
速递｜TikTok吸金能力再创记录，成为历史首个年应用内消费达60亿美元的产品，是第二名的2倍多
Z Finance·2025-02-26 08:19