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DeepSeek×智能BI,唤醒零售消费数据?
虎嗅APP·2025-02-26 13:43

Core Viewpoint - The article emphasizes the importance of generative BI in enhancing data-driven decision-making capabilities for retail and consumer enterprises, particularly in the context of increasing data volume and complexity due to changing consumer habits and channels [3]. Group 1: Application of Generative BI - Retail and consumer enterprises are exploring generative AI to improve their data processing and real-time analysis capabilities, as traditional BI tools are becoming inadequate [3]. - The article highlights the potential applications of generative BI in the retail sector, showcasing various use cases and the methods of implementation [3]. Group 2: Challenges and Strategies - The discussion will cover the challenges that enterprises may face during the implementation of generative BI and the key strategies they can adopt to overcome these challenges [5]. - The emergence of new reasoning models like DeepSeek-R1 is expected to bring significant changes, with certain scenarios in the retail sector being more suitable for these models than others [5]. Group 3: Future Trends - The article aims to explore the development trends of generative BI and its implications for the retail and consumer industry [5].